2017 has been a year where we witnessed significant high-end fashion brands taking part in the Sustainable Fashion Movement. “Gucci fur ban to be effective in 2018.””Stella McCartney’s animal-free leather”, “Vetements’ clothes mountain window display”. Moving on to 2018, the circular economy continues to bring in more concerns as well as innovations to the fashion industry. 
[The Australian Circular Fashion Conference]
The very first conference was held on March 22, 2018, gathering the most influential parties and experts in the industry to educate and to encourage the local apparel industry to take actions in this innovative fashion trend. This event has been one of the biggest attention-attracting news in the fashion industry in 2018, which not only offered professional insights about how circular fashion reshapes the consumer profile but also pointed out more promising business opportunities in terms of sustainable fashion and where the whole industry is being led.
[G-Star Raw teamed up with Jaden Smith for a sustainable denim collection]
Jaden Smith is probably one of the most influential teenage leaders in the industry. The star has not only committed himself in his own clothing brand, MSFTSrep, which presents styles of a fearless yet heartful teenage skateboarder but also is claiming his ambition of protecting the environment and nature with the launch of JUST water. It isn’t surprising to see Smith now is trying to inspire more people with his innovative fashion initiative. The G-star Raw and Jaden Smith collection is said to be release this fall and we are looking forward to being wowed by more revolutionary styles.
[More sustainable fashion brands worth purchasing]
- Triarchy
With a mission to ‘conserve the planet’s most important resource by reducing the massive water consumption’, the brand aspires to develop sustainable and stylish denim garments with innovative materials as well as recycled denim pieces. Here are some of the amazing looks they presented during the Toronto Fashion Week.
- Noah
Noah has succeeded in capturing thousands of millennial’s attention with their casual and punk skateboarding styles. Consumers probably favor this brand because of the founder, Brendon Babenzien, who used to be Creative Director of Supreme, or because of the little red cross logo, which is being seen on tons of celebrities and musicians. However, here is one more reason for you to love this brand, their commitment in a sustainable fashion. Throughout the years, they have been making effort to raise attention about ocean pollution. And they are also constantly making sure that their manufacturing is based on sustainable practices.
- H&M’s Conscious Collection
This exclusive collection has been developed season by season for almost 8 years. All materials and fabrics used are recycled and regenerated. You can find the clothes in stores and online. Here’s a sneak peak of the newest collection, which is to be released on April 19, 2018.
To conclude, sustainable fashion will continue to be the most heated topic for innovative fashion. Rock a style that is responsible for our environment!
