High fashion gets serious about “regular” clothes.

 

We are seeing a growing trend of light-washed easy-fit jeans, oversized heavy-knit sweaters with longer sleeves, monochrome tops, and 5-panel caps & dad hats. The futuristic “Hood By Air” looks, which began in the early 2010’s, are now being replaced by boxy, high-volume silhouettes of the 90’s. This change gained momentum with Normcore.

 

Normcore (n.): a unisex fashion trend characterized by unpretentious, normal-looking clothing.

(Source Wikipedia)

 

 

Normcore (n.): Made-up word for dressing (on purpose) like you don’t care about your appearance in order to look like so-called “normal” people.

(Source GQ)

 

Basically, the name “Normcore” is a portmanteau of the words normal and hardcore.

Normcore was a flop.

It took over the internet back in 2014 when it started as a “purposely uncool / non-fashion” trend, but was misinterpreted as a reaction to the commercialization of fashion / fast-fashion, and accepted by wider audiences. It started as a “wear whatever is lying around” fad that rapidly evolved into “consciously choosing clothes that are comfortable/practical but undistinguished (except for the brand logo in certain instances)”

 

Since a decade ago, the sense of fashion has been getting tenser and tenser. Jeans were getting skinnier, colors more saturated, washes/  prints/ embroideries were becoming heavier. A change in the opposite direction was about to happen. Even though Normcore never took off, it definitely did help fashion find a direction.

And now, high fashion gets serious about “regular” clothes.