We have all heard the words sustainable and beauty. But do we really know what they mean? Can they be combined? As part of the Fashion In Action project, Fashion Management Postgraduate students at Humber College have teamed up with Coveted Market to introduce a new version of the concept green chicness. The online store and the students have been working for the past weeks to come up with new ways to communicate how to combine the terms clean and beauty. After the team developed a moodboard with images to have an idea about concepts and target market, a SWOT