The Girl Floral’s Tips on Social Distancing

April 6, 2020 / By 

  Inspired by the art of designing beautiful things, people and places, Sarah White, a Canadian Design expert, started her business, “The Girl Floral” in Toronto. From accessories, active wear, loungewear and apparel to beauty tools, gift cards and home goods, she has something beautiful for everyone. All of her designs from fabrics to florals to beautiful bouquets are organically inspired from her childhood memories. She has the vision to spread happiness around through her lifestyle boutique and wedding floral design studio and in doing so, she is making sure to bring sustainability, consciousness and effectiveness in her products. She

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Fashion Students Redefine Sustainable Beauty Brand – Coveted Market

April 2, 2020 / By 

We have all heard the words sustainable and beauty. But do we really know what they mean? Can they be combined? As part of the Fashion In Action project, Fashion Management Postgraduate students at Humber College have teamed up with Coveted Market to introduce a new version of the concept green chicness. The online store and the students have been working for the past weeks to come up with new ways to communicate how to combine the terms clean and beauty. After the team developed a moodboard with images to have an idea about concepts and target market, a SWOT

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Keeping Up With the Floral Trends

April 1, 2020 / By 

From minimal styling and soft pastels to bold, bright and unapologetically loud 70s   While assisting The Girl Floral on a live digital marketing project for our Fashion Innovation Promotions course, we noticed and learnt how the flower business is not just about aesthetically appealing arrangements but there’s a lot of work that goes the behind the scenes. From learning about every flower specie, keeping up with the floral trends every season to understanding tastes as well as preferences of every category of clientele. Sourcing specialty blooms and amalgamating the elements into an effortlessly pleasing arrangement, the girl floral has

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Fashion Students Rebrand Alumni Entrepreneur’s Clean Beauty Instagram

March 16, 2020 / By 

It’s the beginning of the winter semester and you’re sitting in class wondering what this semester holds. With the near future in mind, your inner voice says, “I want more hands-on fashion experience, so I can land that stellar Internship!” Then, like a fairy-godmother enters Professor Anne Cramer. Anne cheerfully introduces us to our Fashion in Action Project – a digital marketing project, where we’re tasked to meet the business marketing needs of one of several fashion entrepreneurs. Even more cool is how these entrepreneurs are alumni from Humber’s Fashion Management program! So, what happened next? We enthusiastically formed our

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Upcycled Brands We’re Excited About

March 13, 2020 / By 

At FashionHumber, the students in the Innovative Promotions class are working alongside alumni Ani Wells and her sustainable denim and business platform @simplysuzette. FashionHumber students- inspired by Ani’s platform have put together a list of cool sustainable denim brands on the market. Check out the blog post below to aspire to some of the sustainable denim brands on our radar. Did you know that the average Canadian throws away approximately 81 pounds of old clothes per year? In North America alone,15 million tonnes of used textile waste is generated every single year. A large amount of these discarded fabrics are

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What you need to know: McKinsey & BOF The State of Fashion 2019

April 18, 2019 / By 

Back again with Part 3 of What you need to know: McKinsey & BOF The State of Fashion 2019. Didn’t read part one or two? Check them out here! This series highlights the top trends in fashion for 2019 as identified by Business of Fashion and McKinsey & Company in their yearly State of Fashion report. The report is about 100 pages long, so I did all the legwork and packaged up the top trends for you. The report outlines 3 major trends in fashion systems in 2019. Check them out below! 1. Self- Disrupt The fashion industry, like many

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How to Reduce your Fashion Footprint

April 9, 2019 / By 

Slow fashion is a movement towards mindful manufacturing, fair labour rights, natural materials, and lasting garments. Buying a garment from a responsible brand ensures that you have responsibility over your personal style, are purchasing a quality product, and are protecting those that need it most. By disrupting the status quo, we have the power to change things. When we buy better, we send the market signals to change the system for good. Here are some ways you can become a more conscious shopper.: 1. Reduce Reduce the amount of clothing you purchase. On average, North Americans buy 64 items of clothing

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Street Style

April 5, 2019 / By 

Meet Jordania Taillefer-Blanc also known as Jordy. Jordy is a 18-year-old Bachelor of Commerce student studying Fashion Management at Humber College. She describes herself as a laid-back fun and loving individual who does her best to succeed in school and her personal life. What is your personal style? My style is tomboyish, yet timeless and versatile. What are your wardrobe must-haves? Must haves: oversized jacket, high-waisted jeans, sweatpants, little black dress, Timbs and high heels. Describe this look?  This look is comfortable, young and fresh. What inspires your sense of style? My style is inspired by business people and contrastingly

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8 Canadian Brands Making A Difference and Where to Find Them in Toronto

April 4, 2019 / By 

As the snow slowly melts, the optimism of spring causes many of us to want to fill our closets with new styles and trends. However, the dialogue surrounding the devastating impact fashion has on the environment has some us questioning if the negative costs of the industry outweigh the desire for new trendy wardrobes. If you want refresh your closet without the guilt, look to these Canadian brands that are not sacrificing on generosity or style. From dresses to denim to handbags and even swimwear, peruse through this list of Canadian brands that you can buy ethically responsible and sustainable

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Rita Tesolin: The Costume Queen

April 3, 2019 / By 

I recently had the chance to meet Rita Tesolin for an Informational Industry Interview; Rita is a well-known jewelry designer in Toronto whom started her career in 2003 dealing in precious and semi-precious stone clusters. She has appeared in Flare Magazine’s “Hot 100” list and dubbed the name “The Costume Queen”.  Tesolin’s work is known for its ability to catch bright light and intensity with lavishly bold pieces which gives the brand its admirable characteristics. Rita started making jewelry as a hobby when she was teenager and continued her craft while working at Simpson’s. Tesolin’s sister was a fashion designer

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