From minimal styling and soft pastels to bold, bright and unapologetically loud 70s While assisting The Girl Floral on a live digital marketing project for our Fashion Innovation Promotions course, we noticed and learnt how the flower business is not just about aesthetically appealing arrangements but there’s a lot
Hi fashion lovers, Meet Maddy Wiseblott. She is a 23 year old who loves all things fashion. For Maddy, fashion was the first language she spoke fluently. To her, fashion is not just a piece of clothing or a new trend, it is empowering, expressive, and uniquely different to each
Back again with Part 3 of What you need to know: McKinsey & BOF The State of Fashion 2019. Didn’t read part one or two? Check them out here! This series highlights the top trends in fashion for 2019 as identified by Business of Fashion and McKinsey & Company in
As the snow slowly melts, the optimism of spring causes many of us to want to fill our closets with new styles and trends. However, the dialogue surrounding the devastating impact fashion has on the environment has some us questioning if the negative costs of the industry outweigh the desire
Oshin is a 25-year-old fashion designer and actress from India. Poise, elegance, comfort and fun – these are the words that come to mind when you lay your eyes on this beauty. Born and brought up in Chandigarh, India, her fashion sense is fun, chic and playful. What is your
Harshita is 22-year old Fashion design student from Pune, India. I love her sense of style and the way she carries herself with so much elegance and poise. What is your personal style?: “I love to experiment. I may be classy and gorgeous one day or bordering on the eccentric
Back again with part 2 of What you need to know: McKinsey & BOF The State of Fashion 2019. Didn’t read part one? Check it out here! This series highlights the top trends in fashion for 2019 as identified by Business of Fashion and McKinsey & Company in their yearly
At the end of 2018, Business of Fashion and McKinsey & Company released their annual State of Fashion report. The lengthy document breaks down 10 trends for fashion in 2019, with each trend placed in one of the following categories: Global Economy, Consumer Shifts or Fashion System. Don’t want to
As New York Fashion Week comes to a close, it is time to reflect on the upcoming themes and trends for Fall 2019. Let’s dive in! We can see overarching similarities in many of the designers’ collections for the F/W 2019-2020 seasons. One of the prominent themes reflected a romantic
February feels as though it is never ending and the frigid weather only seems to prolong it. However, with Spring approaching, it’s time to think about a new spring inspired wardrobe. With inspiration from the SS’19 runway collections across international fashion weeks, we have compiled the top five must have
