Back in the 80’s, the fanny pack was associated with moms and joggers. The fanny pack got its name by originally being worn above the rear around the waist. It was the perfect accessory to hold keys, a phone, or anything that could preoccupy the hands. The fanny pack is now making its way back into fashion and is cooler than ever. Earlier in 2017, celebrities such as Rihanna, Bella Hadid, Kendall Jenner, and A$AP Rocky were spotted wearing the fanny pack. In the 2018 Spring/Summer collection, the fanny pack was seen all over the runaways in various styles – from a sporty nylon design (such as fenty by puma and Prada), to a more sophisticated evolution of a small bag that hangs from a belt (such as salvatore Ferragamo). With a massive comeback, this trend is here to stay.
Fanny packs are also referred as belt satchels, buffalo pouches, belly bags, and most popular today, belt bags. Belt bags are the new and improved fanny packs. They can be worn the same way as the original fanny pack, however, they have adjustable straps that allows one to wear it around the waist, over the shoulder, or cross- body style. Unlike the original fanny packs, belt bags have less padding and are less neon. They are made of more leather and have better structure so they are viewed as a more classy and sophisticated alternative.
The bag is versatile and can be styled in multiple ways. We have seen celebrities wear their belt bag with a casual outfit or on a night out. The fanny pack is a popular piece for street style. Ebay stated that they sold over 57,000 fanny packs last year, and that they were among the most popular 80’s/90’s streetwear items that were in demand. Many consumers love the nostalgic feeling that comes with wearing a fanny pack. In addition, many brands are using fanny packs as a tool for marketing. Brands place their logo onto the bag and give them out at events or freebies to customers.
