THE ATHLEISURE FASHION TREND

ATHLEISURE TREND

Athleisure trend is just too fashionable to only ‘work out’ in.

Athleisure is a portmanteau; blending the words athletic and leisure to take on a new meaning. Fashion loves a portmanteau; after all, it’s an ever-changing world where trends are constantly being tweaked and updated to make something new and  unique.  Now that athleisure has reached the dizzy heights of the official dictionary, it’s only a matter of time before a few more fashionable portmanteaux make the grade.

Whether you’re a fan of the athleisure trend or not, there’s nothing like the feeling of finding an item that not only looks great but serves a practical purpose as well. Also, the athleisure look is so cool that it allows fashionistas to look their best while shedding the unwanted winter pounds.

Even as the snow melts and we enter spring, the temperatures are still too low to get rid of that heavy wool coat. But it’s time for us to plan for those summer days, where we spend most of the time exploring the world and involved in some kind of physical activity.

 

Key Items for this Spring:

Crop Tops

Tough but feminine, the crop tee ideal for active Millennials to wear in the transition from gym to street. A contemporary take on athletic colour blocking looks sharp and refined in bold colour combinations. The oversized and boxy fit is made more feminine through the cropped hemline, which sits above the waist to enable versatile layering. A classic sports look with a youthful twist, this style is adaptable for light gym-based performance and athleisure.

Relaxed-Fit Jumpsuit

The ultimate silhouette for all-day active women, the relaxed jumpsuit is an easy to wear.  It enables unrestricted movement yet ensures secure coverage, be it at a yoga studio or at a barre class, or between a busy schedule of pickups and meetings. Ease of wear is important with minimal or no fastenings.  It carries through seamlessly from work to workout.

 

Wide-Leg Cropped Trouser

A versatile silhouette transcends in multiple markets from #normsport to #athluxury to #Activeworkmom, depending on the material execution. Lounge styling is combined with relaxed tailoring for a flat front waistband that sits high on the waist, with controlled volume through the hip helps showcase a more comfortable and flattering fit. The leg is cut wide through to the hem, which finishes just past the calf to emphasise the boxy proportions. Best worn with crop tops.

 

Jogger pants

The “joggers” gain momentum as a wardrobe must-have for the consumer that demands transitional apparel. This is a multi-end-use style designed for work, leisure and play. Active-inspired workwear is the new office uniform, resulting in fresh opportunities for active brands to increase market share in womenswear apparel.

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